Today, CACC Cargolinx is the leading Egyptian cargo service provider with over 25 years of industry expertise. In order to mark their new era of growth, we helped evolve their brand to reflect and fuel their continued business transformation.
We developed a new brand system that, in each element from the new logotype, logomark, color palette, typographic system, way-finding system, photographic style etc… works to maintain a precise balance between the sophisticated and the progressive look and feel, to better chart the company’s path and expression.
Moving away from a traditional approach, we created a modern typeface for the logo. Inspired by the brand’s ambitious and goal-oriented persona, we designed the initials of the brand with an integration of an arrow pointing upwards to represent this idea.