Packaging Concept
For each package we illustrated different characters performing various activities: dancing, drinking coffee, or just having a good time. The packaging designs portray people in traditional garb, linking the packaging design to the beans’ origins and is made of craft paper so as to reflect the raw, natural, and sustainable side of the brand. In order to make the production process easier, we created different tags that are added to the craft pack. These tags include a label of the logo, illustration for the variant, origin stamp, and a pattern that reflects the origin which can be used as a bookmark.