When creating the logo for this concept, we wanted to incorporate the brand’s dynamism. This inspired our choice of font that looks to be in motion. We also incorporated El Gouna’s iconic domes, and its iconic colour palette consisting of the three primary colours (red, blue, yellow).
The result: an approachable logo that is memorable and represents both El Gouna and its iconic running event.
Visual Identity Concept
For this year’s El Gouna Half Marathon, we took the brand in a more dynamic and playful direction. We took different silhouettes of runners mid-action as they prepare for the marathon, focusing on individual elements of said actions and embedding a tailored message for each, creating colorful, unique, and easily identifiable visuals.