Brand Strategy & Identity Creation

Lyve was founded out of a real and pressing need in the real estate market; as more and more people escape city life and settle in suburban compounds, the shift in the management of households has proven to be complex and fragmented.

Lyve is a community management platform and private social network that consolidates and connects residents, real estate developers, and facility management, all in a single solution.

Our work with them focuses on how to propel the company into the future and support its growth, generating awareness and engagement by transforming the app from a purely functional platform to a meaningfully experiential brand.

Collaborating closely with Lyve, we developed a new strategic and visual solution, and worked on the name, brand strategy, and visual identity. It was a true transformational project which we did from scratch using our unique and proprietary Brand M.A.P framework.

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