Frenzy

Do

Packaging Design

Frenzy is one of DO’s most exciting biscuit brands. We created a fun, exciting, and playful brand where we played on the type aesthetics and package design to bring the real meaning of Frenzy to life.

The Frenzy characters were hand-drawn in a quirky illustration style to stay true to the brand’s persona. Each pack was differentiated through the color-coding of the brand itself.

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