The Knowledge Hub Universities

El Sewedy Education

Brand Strategy & Identity Creation

Today, The Knowledge Hub hosts Coventry University as their major internationally-accredited educational institution. This project provides students with an intellectually stimulating and enriching experience, redefining the educational space in the country. Ultimately, The Knowledge Hub represents a new wave of education that will elevate and modernize the higher education sector in a progressive way.

The concept was inspired by the gathering function of the hub; not only does The Knowledge Hub bring people together, but it also brings various international educational institutions to create an ecosystem of academia and learning.

Logo Concept

Derived from the project master plan, the shapes created by the bird’s-eye views of the buildings are brought together in an abstract way to form the letters K and H.

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