Thanks to years of expertise and success, El-Sewedy Capital has one of the largest investment portfolios in the country, spanning a variety of sectors. With an aim to continue transforming their partners' potential to drive value and enable meaningful impact, they needed an identity to reflect these game-changing collaborations.

Progressive in nature, professional and unconventional,
El-Sewedy Capital loves a good challenge. Translated into the finance world, the ‘S Curve’ is a critical phase from which one can track their progress and sustain their growth. Inspired by this, our logo is built on the shape of the ‘S’ - which doubles as a representation of El-Sewedy. This is complemented by a dynamic visual language that is greatly functional and reflects the entity’s nature as a progressive brand
that is constantly evolving.