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Cairo, Egypt
Seventy, Street Eighty-Two, Maadi. Cairo, Egypt
Ras al Khaimah, UAE
Business Center RAKEZ, Ras Al Khaimah, UAE
Get in touch
+201012829607 hello@thebrandcompany.co
What We Do
Let’s Talk

How we do things around here.

Showreel

We approach your brand with a fresh set of eyes.

No two brands are alike. We approach every brand with a fresh set of eyes, every time. We adapt ourselves to every challenge uniquely to offer solutions that are tailor-made for you.

From the get-go, we strive to dissolve the layer that separates agency and client, to get familiar with the ins and outs of your field, and to put ourselves in your shoes. Because brands are more than they appear, we pay meticulous attention to every detail to provide you with the best-in-class services available.

We build brands better!

Aligning brand strategy with business strategy, we transform brands from the inside out, creating unparalleled brand experiences.

We take a deep dive into your native industry and fully immerse ourselves in your world to confidently formulate a strategy that's as rich in data and insight, as it is in creativity.

Inspired by those very insights, we expertly craft visual identities that bring your brand to life.

With an unmistakably tailored brand design that's yours, we maintain the purpose, essence, and overall strategy throughout every touchpoint, ensuring your brand truly stands the test of time.

Our Programs

At The Brand Company , we believe that to build brands better we must understand the power of strategic branding in driving business growth and creating lasting impressions. Our meticulously crafted branding programs are designed to cater to your needs, whether you’re a startup looking to establish a strong identity or an established brand seeking to stay relevant in a dynamic market.

Brand Transformation Program

01

Perfect for established brands looking to stay relevant in today’s fast-paced market.


  • Uncover insights through research and discovery

  • Update your brand’s image and revitalize your brand narrative

  • Articulate your values, purpose, and vision for a clear strategy

  • Position your brand for growth and capture the attention of new and existing audiences

Deliverables

  • Market research, competitive analysis, and brand audit

  • 1-day interactive Brand M.A.P. workshop with key stakeholders

  • Strategic narrative, vision, purpose, values, positioning, target audience, and architecture

  • Brand tonality, persona, and name change (if needed)

  • Logo mark design, color palette, typography, visual language, and brand style guide

  • Brand applications and collaterals

  • Internal activation: communication templates, transformation video, and values posters

  • External activation: campaign platform, messaging, master visual, and brand launch video

  • Optional: Employer brand strategy and culture development

Brand Creation Program

02

Ideal for businesses looking to establish a strong and cohesive brand identity that stands out in a competitive market.


  • Showcase your brand's differentiation and build strong recognition with your audience

  • Create a consistent brand identity across all touchpoints

  • Develop a clear strategy for long-term growth and success

Deliverables

  • Brand research, competitive landscape, and brand audit

  • 1-day workshop with key stakeholders

  • Strategic narrative, vision, purpose, values, positioning, target audience, and architecture

  • Brand tonality, persona, and name change (if needed)

  • Logo mark design, color palette, typography, visual language, and brand style guide

  • Brand applications and collaterals

  • Internal activation: communication templates, transformation video, and values posters

  • External activation: campaign platform, messaging, master visual, and brand launch video

Brand Elevation Program

03

Designed for established brands seeking to refresh their identity and keep up with evolving market trends


  • Gain insights through brand audit and market research

  • Refine your brand positioning, architecture, and messaging

  • Update your visual identity to remain relevant and compelling

  • Optional: Align internal culture with your brand promise

Deliverables

  • Brand Research and Strategy (brand audit, positioning, architecture, messaging)

  • Refreshed Visual Identity (logo refinement, color palette, typography, style guide, iconography)

  • Brand Applications (stationery, marketing templates, social media guide, website direction)

  • Brand Launch Support (internal presentation, external launch strategy)

  • Brand applications and collaterals

  • Optional: Brand Culture and Employer Branding (EVP, workshop, communication strategy)

Brand Culture Program

04

Designed for brands ready to build a strong internal culture that powers exceptional performance and propels their mission and brand strategy across every touchpoint. 


  • Uncover insights into the shared values and behaviors that bring your strategy to life through our comprehensive culture assessment.

  • Develop a clear roadmap to transform your values into winning behaviors that drive results. 

  • Sustain your culture transformation with proven tools and expert know-how built for lasting impact. 

 Deliverables

  • Culture Current State Assessment Report

  • Culture Strategy and Roadmap 

  • Culture Implementation Plan and Initiatives Charters

  • Follow-up Culture State Assessment Reports

Brand Leadership Alignment Workshop

05

This immersive 2-day workshop aligns and empowers leadership teams by fostering clarity, purpose, and strategic direction.


  • Discover and articulate the company's core purpose and values

  • Craft a compelling vision for the future

  • Define the brand's unique positioning and differentiation

  • Develop a clear and actionable brand strategy

Deliverables

  • Pre-workshop questionnaire and materials

  • Facilitated 2-day workshop

  • Workshop summary and action plan

  • Post-workshop support and follow-up

Custom Tailored Programs

06

We understand that every business is unique, and your branding needs may not fit perfectly into one of our predefined packages. That's why we offer custom tailored programs designed to address your specific challenges and goals. Our team will work closely with you to develop a bespoke branding solution that builds your brand better and drives your business forward.

Brand Kickstart Program

07

Perfect for startups and businesses with limited budgets, this program helps you lay the foundation for a strong brand identity.


  • Clarify your brand positioning and target audience

  • Develop a distinct brand personality and tone of voice

  • Create a visually compelling identity that sets you apart

 Deliverables

  • Brand persona, tone of voice, and messaging

  • Customer persona and brand positioning statement

  • Logo design, color palette, typography, and visual brand assets

  • Logo usage guidelines

  • Up to 5 brand applications (depending on industry and needs)


1 / 5

Brand Strategy

Brands aren’t built by promises, they're built by keeping them. What’s yours?

Brands aren’t built by promises, they're built by keeping them. What’s yours?

Brand strategy is the fundamental element that allows every aspect of your brand to flourish, from design to communication to experience. Understanding what your brand stands for, who it inspires, and what it sets out to achieve will drive everything. Our process is a dialogue where we look at the data and work with you to develop a problem-solving approach, enabling you to build your brand and use its strength to grow your business.

Uncovering your purpose, persona values, and differentiating factors, a well-thought-out brand strategy ensures relevance and consistency at every touchpoint. It's the key to why you do what you do and why anyone should care.

Working with a thorough strategy at the base of it all, our design team creates identities that are dynamic, engaging, innovative and unique.

2 / 5

Brand Design

Your brand’s design is your brand's personality brought to life.

Your brand’s design is your brand's personality brought to life.

Designing a brand identity requires a keen eye for detail and the ability to translate your brand's essence into a complete visual experience that's unique to you. At its core lies an understanding of how the human mind relates and reacts to every element of your identity. We seamlessly incorporate this knowledge into our design work on every brand that we work with.

Your brand and its identity represent much more than a logo. From the graphic elements, to the colors, through to the iconography, a level of coherence and consistency is required to maintain the recognition that's vital to your brand's success. Design is a quality cue for brands that inspires your audience to believe and empowers you to put your best foot forward.

Working with a thorough strategy at the base of it all, our design team creates identities that are dynamic, engaging, innovative and unique.

3 / 5

Brand Experience

Building brands builds worlds, with customers at the core.

Building brands builds worlds, with customers at the core.

Nothing matters if you're not delivering on your brand promise. Brand experience design is about creating an impactful experience that brings your audience into a world that you've created for them. Are all your touchpoints adding to the experience? Are you standing out against the competition at the pivotal moments?

It's vital to understand the role experience plays in the perception of your brand. Whether it's packaging, service, environment, communication, or activations, the more aligned your processes and outputs are, the more likely your brand is to win in a competitive marketplace. Our brand experience workshops help you design the "wow" factor into your brand by understanding your audience and the main drivers of value they're looking for.

Working with a thorough strategy at the base of it all, our design team creates identities that are dynamic, engaging, innovative and unique.

4 / 5

Brand Communication

Building brands is like building relationships - communication is everything.

Building brands is like building relationships - communication is everything.

Communication builds bridges, and honest communication builds trust. Creative communication, though, builds all this and more. That's the power of a strong and inspiring messaging platform. Saying what you want to say is easy, but clearly communicating value in a way that connects to your audience and captivates their curiosity? That's where we come in.

Whether it's an internal announcement or a full-fledged media campaign, we want to announce your brand to the world in a way that enables you to maximize its benefit while creating real impact!

Working with a thorough strategy at the base of it all, our design team creates identities that are dynamic, engaging, innovative, and unique.

5 / 5

Interactive Branding

Interactive brands ignite imaginations - building captivating journeys rooted in connection.

Interactive brands ignite imaginations - building captivating journeys rooted in connection.

Always dreamt of supercharging your brand, and boosting your business by embracing interactive customer experiences? Moving you beyond the static, we leverage the power of technology to craft innovative customer journeys that activate the strength of dynamic storytelling, and forge impactful lasting connections.

From web and app UX/UI design to development, our team builds seamless, immersive worlds that ensure your brand consistently captivates your customers’ imaginations–while always staying one step ahead of the game.

Working with a thorough strategy at the base of it all, our design team creates identities that are dynamic, engaging, innovative and unique.

Are you ready to take your brand to the next level? Contact Us

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