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Cairo, Egypt
Seventy, Street Eighty-Two, Maadi. Cairo, Egypt
Ras al Khaimah, UAE
Business Center RAKEZ, Ras Al Khaimah, UAE
Get in touch
+201012829607 hello@thebrandcompany.co
The Grocer
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The Grocer

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Client
The Grocer
Year
2021
Sectors
Brand Experience

About
The Project

We take the everyday grocery store to the next level by introducing our own version of a local specialty
food retailer with The Grocer. After having developed the strategy and name for this up and coming
supermarket brand, we created a logomark and identity to convey the honesty, reliability and energy of its persona.

We complement the name with a hand-drawn logomark that depicts the friendly grocer himself. The rest of the identity builds off of the logo and depicts the brand’s overall modern and friendly aesthetic.

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